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© 2017 Mark Goozee. 
Creative living in Brighton
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Casio Projectors

Warranty Campaign

The task:

To build on Casio's reputation as the only projector manufacturer to offer a full five year, 10,000 hour warranty.

The answer:
A bold, typographic style, set against a vibrant lime green background enabled the campaign to standout from the corporate blues and greys that crowd this market. Casio's unique lamp-free projectors are fast gaining a reputation as the future-proof choice, particularly in the education sector. Recent figures have shown the target audience are beginning to see the light.

Creative Direction

Art Direction

Copywriting

Retouching

Image Manipulation

Finished Artwork